The Scout Guide Tumblr Theme

The Scout Guide started as blog, however, as the company grew and more franchisees took on the role of blogger (many with little to no online editorial experience) the need for a user friendly platform emerged. After researching options, and many many conversations about usability, the transition to Tumblr was decided and the project began. Everything had to be designed and managed from start-to-launch, and I worked closely with Storyware, a Tumblr development company, to create a uniquely TSG Tumblr theme. The final product is a modern yet sophisticated blog that and can be easily managed from a computer or from a phone!